Guerin Rife, the man who invented the cavity back mallet putter and putter grooves, was originally in creative advertising. By training, he was the guy you’d hire to help you sell great putters. Guerin Rife didn’t start out in life planning to create great putters. And they have the rare ability to alternate seamlessly between rational, analytical left-brained thinking and intuitive, visionary right-brained thinking.Īnd the most creative can start down one path, innately recognize a changing landscape, and either alter their path or allow the path to get wider, if it leads to a better end result. They can be equally extravagant and reserved, smart and naïve, humble and proud, rebellious and conservative. The highly creative tend to be both extremely energetic and quiet and restful. If you were to list the attributes of the most creative among us, you’d find a paradox of personality traits. “If there is one word that makes creative people different from others, it is the word ‘complexity.’” – Juliet Bruce, PhD
